My name is William James Alexander Wallace.  My parents have a wonderful sense of humour because I was raised being called “Sandy” and they called the dog “Willy”. This was only the beginning of my unusual upbringing which led me inevitably to a variety of odd vocations.  I have sold body bags, and put myself through school doing so. I am a trained actor & an accredited teacher. I have also been the art director for a national magazine. I was in sales for many years. All of these things combined have led me to my chosen field today, the field of BRANDING!

Simply put, a brand is a promise. By identifying and authenticating a product or service, it delivers a pledge of satisfaction and quality.  This absolutely intrigues me!  I am a natural when it comes to sales & marketing, and because I have worked with a variety of companies to help them with this, it became obvious to me to move on to becoming a “Branding Expert”.  Branding encompasses the very essence of your company. A brand is built not only through effective communications or appealing logos. A brand is built through the total experience that it offers.  That is what I offer…THE TOTAL EXPERIENCE!  I specialize in “Branding” companies from the ground up.