Frequently Asked Questions

Q: What is Branding?
Branding is a combination of attributes, communicated through a name, or a symbol, that influences a thought-process in the mind of an audience and creates value

Q: When is the right time to "brand" your company?
Right now! While most consumers are brand conscience, many companies spend their ad dollars selling "product" not brand. They focus on things like price & quality (an overused ad concept). We can learn from how the megabrands market. McDonald's does not sell hamburgers; McDonald's sells "McDonald's."

Q: I advertise...isn't that the same as branding?
Don't confuse branding with advertising. Advertising is how you call attention to a brand. Branding is how you make an impression in the minds of your customer. Typically, a branding campaign consists of three elements: the Brand, the Strategy and the Identity.