Business Week Online
The table that follows ranks 100 global brands that have a value greater than $1 billion. The brands were selected according to two criteria. They had to be global in nature, deriving 20% or more of sales from outside their home country. There also had to be publicly available marketing and financial data on which to base the valuation.

What's In a Name?
Is your company's brand name doing everything it could? Here's how to get
the name you deserve. Kevin Brynan spends a large chunk of his day explaining over and over again how to pronounce the word Mxyplyzyk--the name of his gift shop in New York City's Greenwich Village.

Three step brand check up
Sorry, but this is for your own good. Open wide. Say, 'Uniqueness, consistency,
consumer focus.' Well, say what you like, so long as you use your brand's distinctive voice, use terms that are recognizably your brand's, and speak from your customer's point of view.